Iri Marketpulse™ Survey Finds Shoppers Cautiously Optimistic As Consumer Confidence Begins To Settle – Yahoo Finance

Simultaneously, there is an uptick in splurge behaviors: 15% A critical takeaway from our latest MarketPulse survey is that, while optimism is emerging, consumers continued commitment to find maximum value is as strong as ever, concludes Viamari. One-third of consumers tell us that they will continue to shop multiple stores to find the lowest prices. IRIs Shopper Sentiment Index Remains Relatively Steady in Q2 2014 Constructed against a benchmark of Q1 2011, IRIs Shopper Sentiment Index provides deep insight into how the economy is impacting consumers and changing how they approach grocery shopping. The index provides perspective in terms of price sensitivity, brand loyalty and changes in spending required to maintain desired lifestyles. With a benchmark score of 100, a Shopper Sentiment Index score of more than 100 reflects consumers who are less price driven, more loyal to favorite brands and better equipped to maintain their desired lifestyle without changes as compared to Q1 2011. The latest index across all ages surveyed for Q2 is 117 versus 121 in Q1 2014.

Pay up! The companies charging you more


The company already started raising prices in emerging nations in mid-2013, he said.

Chipotle the exception: Herb

CNBC contributor Herb Greenberg, weighs in on the struggles of Dunkin’ Brands and competition in the fast food space.

* Kimberly-Clark . The paper products company’s CEO Thomas Falk pointed out that competitors have been taking up prices, and Kimberly-Clark “followed.” These price hikes are “still rolling out as we speak,” he told investors.


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